INDUSTRY- Travel & Tourism
Adventure Awaits! Come find it.
All Fayed is an all-around travel agency. They offer travel consultation and services like certificate attestation, visa application, and booking tickets for flights, buses, and trains. They offer complete tour packages to India and abroad, making it the ideal brand for all travelers and adventurers.
What was our part in branding?
Al Fayed had to make the first step into the travel and tourism industry and we supported them with branding. This brand was launched to make travel and related formalities much easier and hassle-free. Al Fayed offers all the facilities and guidance necessary, from visa applications to ticket bookings. The branding process was not simple as we had to start from scratch and visualize a logo and bring an apt tagline for the audience to comprehend quickly. We helped with making prototypes for their hoarding advertisements, letterheads, business cards and other goods.
The logo depicts the letter “A” which is the first letter in the alphabet as well as the company. The letter logo reflects the beginning of an adventure.
Branding Color Palette
The color scheme used is red, off-white, and close to maroon pink. These colors are used to depict the warmth, health, and hospitality offered by Al Fayed. Always ready to take you on an adventure.
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