INDUSTRY- Car modifications
Royal 63
Royal 63 is a UAE-based company in Abu Dhabi that aims at making your travel elite and a thrilling experience. Modifying new as well as used cars to suit your ride. Offering car parts, both new and used, to rig your car for the luxury experience you crave. They make alterations in the car’s features based on the customer’s requirement to give a stimulating experience in driving.
What was our part in branding?
The owners approached us with the requirement to brand their car modifying company and convey their message of excellence. Their works included making mechanical or external modifications to make every ride top-notch. The brand targets all car enthusiasts, so we focused on this niche group while designing the logo. The focus is on feeling royal, so we came up with the tagline- Ride majestic.
Brand Identity
The logo includes the lowercase r from the word royal and the numbers 6 and 3. These three elements are used in complex and simple ways while branding in different places. The logo is made compact and stylish for the viewers.
Branding Color Palette
The colors used for branding include black, gray, white, and neon green. These colors combined to give a powerful aura to the brand, and the neon element gives it style and captures attention easily.
