INDUSTRY- Non-profit Organisation
Yesterday’s struggles are tomorrow’s success stories, and this is exactly what People and GCC wants to convey to future generations. People & GCC is a non-profit organization that virtually brings together stories from different cultures, communities, and periods. The organization aims to support and uplift the people who were the hidden pioneers of the GCC countries. Furthermore, these experiences become a lesson and a building stone for our history.
What was our part in branding?
When people and GCC came to us for branding, we were more than overjoyed. Having the opportunity to work with a non-profit organization that is dedicated to giving back to society is what makes our lives worthwhile. We worked with them to create a brand identity and creator strategy. This identity helped bring coherence and consistency, as well as brought out the raw essence of people- their struggles, lives, and contributions to GCC. Hence, we introduced a new message in the form of a hashtag- #StoriesThatMatter
Multiple lines forming into a circle depict the incompleteness of our history with missing stories and experiences of the people of GCC.
The color scheme used for the website and social media pages are navy blue, sky blue, white, and purple. These colors were picked to show the unity in diversity and the power of the stories parting wisdom to the future generation.
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