INDUSTRY- Restaurant

Sea and Taste

Al Asalah is a restaurant based in Abu Dhabi with its focus not only on food but on its location and dining ambience. The restaurant promises its customers the beauty of the sea and its taste. The restaurant is seafood oriented with a wonderful view of the sun and the sea, which is the main point of attraction.

What was our part in branding?

We branded Al Asalah brochures, logo designing, menus, aprons, business cards, envelopes, and goody bags. The major challenge was to incorporate the central elements in and around the restaurant, such as the sea, the sun, and the food.

Brand Identity

The logo reflects the three significant attractions of Al Asalah restaurant. The sunset view, the sea waves, and fish scales structure are incorporated into the logo making the brand position and identity stronger.

Branding Color Palette

The colors used for Al Asalah branding are sea dark blue, white, and gray. Blue is the most prominent color as it is the color of the sea and gives a royal and elegant ambience.